BellaNaija is Africa’s leading lifestyle and advocacy digital media company.
Founded in 2006, we focus on using media and technology to drive positive change and celebrate progress across the continent.
We house Africa’s most innovative minds — a team committed to creating content that informs, uplifts, and connects.
Through our platforms — BellaNaija.com, BellaNaija Style, and BellaNaija Weddings — we serve a global generation of African voices and change agents living dynamic, transnational lives.
For us, storytelling is a tool. A bridge between imagination and reality. A way to spark global conversations truly reflective of the continent.
What We Do
Beyond our platforms, we partner with global brands, NGOs, and changemakers to deliver campaigns that resonate and inspire. From advocacy projects like Her Money, Her Power to partnerships with the UN, Netflix, and Global Citizen, BellaNaija blends lifestyle storytelling with real social impact.
Uche Pedro
Founder & CEO, BellaNaija
Uche Pedro leads BellaNaija’s mission to celebrate progress and amplify African stories with impact-driven media and technology.
"We might not be able to meet up in a town hall somewhere but via Twitter, via Facebook, via BellaNaija, we can come together, and we can make a change."
The Team
BellaNaija is powered by a diverse, passionate team of editors, strategists, creatives, and tech specialists. Together, we share one goal: to deliver fresh, authentic, and impactful content every day.
Our team represents the best of Africa’s innovation and creativity, united by a belief that storytelling can transform perspectives and create real progress.
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To celebrate African lifestyle, culture, advocacy, and impact by creating content that informs, uplifts, and inspires.
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To redefine the African narrative globally by connecting communities through powerful digital storytelling.
Connect with Us
We love building meaningful connections. Whether you’re a reader, a brand, or a changemaker, there’s a place for you in the BellaNaija community.
